One of the easiest administrative tasks that small businesses overlook is analyzing website data that can be gathered through free tools like Google Analytics. In fact, we’re going to be a bit provocative here—every business of every size should be accessing and addressing its website data at least once per quarter.
The balance we attempted to strike by choosing this name over any of the other candidates is precise: almost everyone has heard the phrase “last call,” but its multitude of meanings is what makes it stand out. It’s celebratory, when referring to the last drink of the evening. In our case, we’ll quite literally be the last call you need to make—we can provide all of the web and strategy services of a larger firm, while giving your project the one-on-one attention it deserves. The name definitely adheres to our first rule of branding, and has a unique connotation, to boot.
Don't be caught making the same mistakes with your digital strategy in the new year:
Everywhere we go, there we are!
Today, our fearless leader Kelly Albrecht is shipping off to Pennsylvania for Drupaldelphia, where’s he’s presenting not one but three sessions over the weekend.
Content, and how to curate it, is not at the forefront of budget considerations, and for many companies, is simply out of reach: there’s no one to maintain the momentum once it has been established. Even the term itself is the source of some confusion: does this mean blog posts? Social media? Data analysis? The short answer is, all of the above, and then some.