We’ve talked before about our favorite free tool on the internet, Google Analytics. Today, we’ll take it a step further and discuss in more depth just how much information you can mine from the annals of Google’s near-unbelieveable data cache with goals and funnels.
Part two in a three-part series exploring Last Call Media's unique organizational structure and why your business might benefit from trying it out.
Every year in Northampton, thousands of members of the Hampshire County community come together to participate in the Hot Chocolate Run for Safe Passage. Read on to find out more about the road race and how you can contribute!
One of the best things about working for a small business is the range of ideas and experience that make up the talent pool. Staffed with deveopers, designers, academics and educators, the Last Call team is prolific in a number of industries—something that benefits us in ways more homogenous organizations aren’t able to leverage. One example of this difference is that Last Call is able to operate under a management philosophy unlike any other development shop we’ve come across, developed by our founder and CEO, Kelly Albrecht, called Task-Driven Teamwork.
One of the easiest administrative tasks that small businesses overlook is analyzing website data that can be gathered through free tools like Google Analytics. In fact, we’re going to be a bit provocative here—every business of every size should be accessing and addressing its website data at least once per quarter.
The balance we attempted to strike by choosing this name over any of the other candidates is precise: almost everyone has heard the phrase “last call,” but its multitude of meanings is what makes it stand out. It’s celebratory, when referring to the last drink of the evening. In our case, we’ll quite literally be the last call you need to make—we can provide all of the web and strategy services of a larger firm, while giving your project the one-on-one attention it deserves. The name definitely adheres to our first rule of branding, and has a unique connotation, to boot.
Don't be caught making the same mistakes with your digital strategy in the new year:
Content, and how to curate it, is not at the forefront of budget considerations, and for many companies, is simply out of reach: there’s no one to maintain the momentum once it has been established. Even the term itself is the source of some confusion: does this mean blog posts? Social media? Data analysis? The short answer is, all of the above, and then some.
Amid the revelations from whistleblower Edward Snowden of massive worldwide NSA surveillance,
including a program called PRISM that entails "direct access" to the servers of Google, Facebook, Yahoo, AOL, and Microsoft/Skype, it's understandable that America is now having a much-needed debate about privacy.